A client of mine – let’s call her Delia – had been working toward a six-figure launch for two years.

She journaled, she visualized, she did the work. She refined her offer, kept going when doubt crept in. Then one Thursday afternoon in October, the sales poured in.

She texted me later and I remember the message clearly because it went: “I manifested it and it  should feel amazing right now. Why doesn’t it feel amazing?”

I knew what happened.

Delia had spent months trying to manifest a 6-figure launch because that was the number she had been told meant success. She’d absorbed it from the coaching world, from her peers, and from the language that surrounds entrepreneurs every single day.

She had never once sat down with herself and asked: Is this actually what I want?

As it turned out the answer was… not really. What Delia actually wanted was freedom. 

Time to travel with her family without her phone permanently attached to her hand. Work that felt playful and exploratory, not high-stakes and relentless. 

The six-figure launch was real, and a true achievement. It just belonged to someone else’s definition of success that she had borrowed without even realizing it.

This is what I call a False Desire.

In my book, Manifest Anything You Want, I talk about the difference between True Desires and False Desires, and why it matters so much to your manifesting journey.

A True Desire is something that belongs only to you. It’s based on your values, vision, and version of life that makes you feel like yourself.

A False Desire is something you’ve picked up from the outside world… maybe from culture, industry standards, or from what you think you should want.

The trouble is, False Desires can feel completely real to your mind. You can plan for and work toward them, build entire strategies around them and never once notice that something doesn’t quite feel right. 

It’s often because the gap between a True Desire and a False Desire lives in the deeper part of you that knows what you truly want to manifest.

This is exactly why so many people find themselves in Delia’s position: arriving somewhere they worked incredibly hard to reach, and wondering why it feels hollow.

Here’s what I want to be clear about: hard work and ambition are wonderful traits but when we pour all of that dedication into a goal that was never truly ours to begin with, the results will always feel like they belong to someone else.

When you start manifesting from your True Desires – the ones that expand you rather than just impress the outside world –  the Universe rises to greet you in ways you didn’t plan for, and you’ll find yourself thinking, “Oh. This is what I actually wanted!”

So I want to leave you with one question worth sitting with this week: Whose dream am I actually in right now? 😍

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